1STMILE LOYALTY

Turn repairsinto relationships

Boost customer retention and increase average ticket size with a customizable loyalty program, included with 1stMILE checkout. Enrollment happens in seconds in-store or in the 1stMILE driver app.

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HOW IT WORKS

A loyalty program you control, down to the detailsA loyalty program you control, down to the details

Not every shop runs the same way, and your loyalty program shouldn't either. With 1stMILE, you control how rewards work to fit your margins, customers, and growth goals, all managed through your 1stMILE Dashboard with built-in reporting.

Set the value that works for your business

Define what points are worth and how rewards are earned. Align your program with your pricing strategy, so you can drive repeat visits without relying on coupons or discretionary discounting.

Shape customer behavior with the right incentives

Control how and when customers earn rewards with customizable bonuses, expiration timelines, and earning rules. Build a program that encourages the behaviors that matter most to your shop.

Build a program around your customers

Create tiers and customer types that reflect your real customer base. Reward your best customers differently and turn occasional visitors into repeat customers over time.

Easily adapt your program as your business evolves

Update your program settings anytime. Whether you're adjusting to seasonality, pricing changes, or growth goals, your loyalty program stays flexible without needing to start over.

1stMILE Loyalty means no punch cards to lose. No separate system for your team to manage. No monthly fees for a complicated program. It's simple - customers enroll at checkout, earn points automatically, and stay connected to your shop through the 1stMILE app.

THE 1STMILE APP FOR DRIVERS

Your shop in their hand between visits

1stMILE Loyalty is more than checkout enrollment. Members can download the 1stMILE driver app to track their vehicle's maintenance, schedule service directly with you, and see their points balance any time. Your shop is automatically pre-populated as their favorite.

Favorite shop. For loyalty members, your shop pre-populates.
Track rewards points. Customers see their loyalty rewards points.
Marketing offers. Allstate® Roadside Assistance, Extended Vehicle Care, and the 1stMILE Mastercard surface in the app.

Available on iOS and Android. Customers download it free and connect to your shop in seconds.

WHAT SHOPS ARE SAYING

Loyalty that drives real results

We value the partnership with 1stMILE because the loyalty program is driving real spend increases for us. The 1stMILE team has been excellent to work with throughout the years.

Shane · Big O Tires

63%

of loyalty customers return to the shop within 12 months

1stMILE Loyalty is an excellent, user-friendly program that has been instrumental in helping us retain clients. Our customers appreciate the convenience of logging in with just their phone number, eliminating the need for physical loyalty cards. Frequent clients are our most valuable customers, and this program is a highly effective way to keep them coming back.

Josh · Big O Tires

+17%

average ticket lift per visit among loyalty members

We value the partnership with 1stMILE because the loyalty program is driving real spend increases for us. The 1stMILE team has been excellent to work with throughout the years.

Shane · Big O Tires

50%+

of customers enrolled at top 1stMILE Loyalty shops

1stMILE Loyalty is an excellent, user-friendly program that has been instrumental in helping us retain clients. Our customers appreciate the convenience of logging in with just their phone number, eliminating the need for physical loyalty cards. Frequent clients are our most valuable customers, and this program is a highly effective way to keep them coming back.

Josh · Big O Tires

63%

of loyalty customers return to the shop within 12 months

Annual figures based on 1stMILE Automotive Network activity.

At the counter

Say less. Enroll more.

Your service writer does not pitch the program. These two lines are all it takes.

“Want to earn points on today's visit? It takes a few seconds.”

“You'll see your rewards right at the counter next time.”

Get started with 1stMILE

Integrate Loyalty into your checkout

Customers enroll in seconds. Points accrue automatically. The 1stMILE app keeps them coming back.

Get started

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